Photo: Keen Heick-Abildhauge

New educational programme at Gyldendal focuses on the difference between yours and mine

Aug 27, 2024 | Campaigns

27. August 2024

9 out of 10 young people have tried streaming illegally before they leave primary school. In the programme ‘Yours and mine on the internet, young people are trained to go against the unhealthy streaming culture.

The Rights Alliance’s youth panel often express that they don’t feel like digital natives, even though many adults are of that opinion. This is because young people don’t always know what’s right and wrong online. And, if many do something, such as streaming illegally, it feels ok and normal to tap into an unhealthy culture where you do something illegal.

That’s why the Rights Alliance is now launching a new educational programme, with support from the Ministry of Culture, where young people learn to distinguish between yours and mine online. Because it still makes sense to educate young people about how they move around digitally. This includes knowledge about copyright by teaching young people that accessible does not always mean legal and that there are consequences when you consume content illegally.

Find the programme on Gyldendals education platform here

Yours and mine on the internet

The programme, Yours and mine on the internet, is based on the fact that films, series and sports are a big part of our culture, and this generation of young people are big consumers. Unfortunately, many young people access content that is available on illegal sites. In fact, 9 out of 10 have streamed illegally before they leave primary school. This means that they knowingly or unknowingly commit illegal acts when consuming content online.

Head of Publishing at Gyldendal, Mikael Pedersen, says:

‘More than ever, it is crucial that students get a deep understanding that all creative content – be it furniture, music, films or books – is created by people and that these people have rights that must be respected if you want to use their content. Gyldendal is very pleased to be able to collaborate with the Rights Alliance on the programme ‘Yours and mine on the web’, which in an engaging way brings students into situations where they themselves actively work with such rights issues. In this way, we can jointly contribute to the students’ digital literacy.’

Through various academic angles, Dit og mit on the internet explores how we navigate the sea of temptations that we all (children, young people and adults alike) encounter on the internet. The programme gives students a language, knowledge and opportunities to make healthy, safe and legal choices in the future. In addition, the programme also guides teachers on how to be legal with their students.

The educational material is free for everyone with a unilogin and is freely available on Gyldendal’s portal for upper secondary schools.

Dit og mit on the internet is supported by the Danish Ministry of Culture.