Photo: RettighedsAlliancen

New learning game presents young people with dilemmas about illegal streaming

Sep 15, 2025 | Campaigns

15. September 2025

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In ‘Presset til at trykke play’ (Pressured to Press Play), lower secondary students will learn about healthy and legal streaming habits through gameplay. The teaching material is developed by the Rights Alliance with contributions from NSK and the Ministry of Culture.

Streaming films, series and sports is a regular part of many young people’s everyday lives, but not always through legal services. That is why The Rights Alliance has developed the teaching program ‘Presset til at trykke play’, which guides young people towards legal streaming. The material was created with contributions from the National Unit for Special Crime (NSK) and the Ministry of Culture.

Trailer for the digital learning game that ‘Presset til at trykke play’ is built around. Here, students encounter realistic dilemmas related to illegal streaming of films, series, and sports.

‘Presset til at trykke play’ is built around a digital learning game where lower secondary students are presented with a series of dilemmas. Step by step, they reflect on their choices and the consequences of streaming through illegal services. The teaching program has just been launched with Gyldendal and is freely available to schools across the country.

Joint effort between authorities and rights holders

One in five Danes aged 15–25 have recently streamed films, series and/or sports illegally. This is shown by an April 2025 survey conducted by Norstat for The Rights Alliance. Cooperation with the authorities is essential to give young people a realistic understanding of the consequences of illegal streaming. That is why we are proud of the Ministry of Culture’s and NSK’s support in developing ‘Presset til at trykke play’.

Pressured to press play

‘Presset til at trykke play’ is a Danish-language teaching program aimed at 7th–10th grade students, where they learn about healthy digital behavior through gameplay. The program is built around a digital learning game in which students must make choices for the characters Alma, Sherin, and Viktor, who are tempted to watch Love Paradise on an illegal streaming service. With guidance from NSK investigators and the Police’s Online Patrol, students face decisions that challenge their judgment. Throughout the course, they also work on Danish-language assignments and creative tasks, learning about copyright and lawful online behavior.

Free access for schools on Gyldendal

Half of young people aged 15–25 believe there should be more teaching in schools about online rights and illegal content, according to the survey from Norstat. We aim to meet this need with the new teaching materials and the digital learning game.

‘Presset til at trykke play’ is freely available to all schools and interested users on Gyldendal’s Danish Portal.

The program is promoted by Gyldendal to schools across the country, which also receive flyers and posters about the course. In addition, the Rights Alliance will present the program at the Youth People’s Meeting in Valby Park on 3–4 September, where 30,000 young visitors are expected.

Explore ‘Presset til at trykke play’ here