Danish rightsholders join the European campaign ‘Stay true to the Act, stay true to culture’ and call on the Danish EU Presidency to work to ensure that the EU AI Act, in practice, guarantees transparency on the part of AI providers.
The AI Act was established to ensure that artificial intelligence is developed and used responsibly and without compromising copyright. Nevertheless, the practical implementation of the AI Regulation shows that real and effective enforcement of copyright is still a long way off.
That is why a number of Danish rightsholders are joining the campaign ‘Stay true to the Act, stay true to culture’, launched by several European rightsholder organisations, including IFPI, FIAPF, EPC, FEP, GESAC and ECSA.
Through the campaign, a clear call is directed at Danish politicians and decision-makers: that Denmark, during its EU Presidency, should work to ensure that the implementation of the AI Act genuinely and effectively safeguards the ability to exercise and enforce copyright in relation to AI.
Transparency, consent, remuneration
The AI Act, adopted in early 2024, establishes that regulation must both promote the development of AI and at the same time protect the creative sector. However, rightsholders have long voiced concerns that the legislation may be implemented with such low standards that, in practice, it fails to live up to its intended purpose.
These fears were confirmed when the European Commission’s transparency obligations for providers of general-purpose AI models entered into force on 2 August 2025. The obligations set out in the final code of practice and transparency template do not provide rightsholders with the insight needed to assess whether, and how, their works have been used in the training of AI. As a result, enforcement still depends on rightsholders themselves being able to detect whether AI providers have used their works in training their models – an almost impossible task given the lack of transparency.
A real opportunity to protect creative content
Denmark should work to ensure that the purpose of the AI Act is realised – namely, that creators’ rights to control the use of their own works are respected and enforceable. The Danish EU Presidency is a unique opportunity for Denmark to take the lead. We therefore call on Danish policymakers to push for the European Commission to revise the code of practice and the transparency template, so that AI providers are subject to meaningful transparency obligations that give rightsholders genuine insight into how their works are used.
The intention of the AI Act was to create an environment where both the creative sector and AI can thrive. This goal can only be achieved if the legislation provides real opportunities for enforcing copyright.
The Stay true to the Act campaign launches on Monday, 8 September, and will run until the Ministry of Culture’s conference on copyright and artificial intelligence on 18 September.
Join the effort
Download the campaign materials here, or contact Tina Schütz Bonnichsen at tina.bonnichsen@rettighedsalliancen.dk to learn more about how you can contribute.
Support the campaign on LinkedIn and on our members’ social media channels.
Press contact
Tina Schütz Bonnichsen, Project manager at The Rights Alliance
At phone: + 45 41 41 20 93 or by e-mail: tina.bonnichsen@rettighedsalliancen.dk
They support the campaign
