As part of the Rights Alliance’s educational efforts, a new video will communicate copyright at eye level with young people. The video is also part of a new initiative for parents that will soon be launched on Genvej.org.
“Copyright may sound a bit dry and complicated, but it’s actually about everything that makes everyday life fun and cool”. These words introduce the Rights Alliance’s new educational video “Welcome to your new streaming life”, which in just three minutes makes it easy to understand why you should respect copyright. It’s a difficult message to convey, but one that the video aims to make relevant to Danish youth, who have a high demand for creative content.
The video was made in collaboration with film director and illustrator Nana Torp and will be included in the Rights Alliance’s many educational programs and campaigns, including a new course that will be launched on Gyldendal’s Danish portal in August, as well as in the general information about copyright.
CEO of the Rights Alliance, Maria Fredenslund, says:
“With the video, we have succeeded in communicating copyright in a way that is simple and understandable for most people. With widespread illegal consumption of content, we see a great need to create better awareness of why people should respect copyright and pay for content. I look forward to seeing the video come to life on social media, in our education and campaigns, and I also hope that our members and partners will use it where it adds value.”
Parents as a shortcut to good streaming habits
Parents of children and young people can soon look forward to learning more about copyright in the meeting with the educational video. RettighedsAlliancen is currently finalizing a new information initiative for parents on Genvej.org – a digital learning platform by Forbrugerrådet Tænk, Trygfonden and Ole Kirks Fond, in collaboration with a wide range of partners, which aims to help parents engage in their child’s digital life.
The material is the Rights Alliance’s first for adults and aims to create a dialog about illegal streaming between parents and their children. We know from studies that many young people choose not to tell their parents that they are watching illegal content, which is why there is a great need to inform and guide parents about the trend.
When the program is launched on Genvej in August, the aim is to increase parents’ focus on their children’s streaming habits. Parents must take the lead in ensuring that their children act legally online.
Do you want to use or share the educational video? Contact RettighedsAlliancen at mail@rettighedsalliancen.dk