Photo: Traxer

Are you exposed to fraud ads?

Apr 15, 2024 | In media

15. April 2024

Meta and other platforms must help solve the challenges of fraud ads. Therefore, celebrities exposed to scam ads are encouraged to reach out to the Danish Rights Alliance.

For years, celebrities and media brands and credibility have been abused in fake ads as part of investment scams. Last week, Meta was criticized in the Danish newspaper Politiken for not doing enough to remove the fraudulent ads, from which the tech company also earns staggering amounts in advertising revenue. Here, the Rights Alliance stated that we actually have the opportunity to remove the ads from Meta’s services, even if the effect is not sufficient.

Read Politiken’s article: Svindelannoncer er en millionforretning for Facebook (Danish)

Tests as a starting point for better solutions

The Rights Alliance has access to protection tools on Meta’s platforms, and these tools help us prevent illegal uploads of, for example, feature films on the platforms, and they can also be used to search for ads for infringing content so that we can request their removal.

Right now, the Rights Alliance is testing the tools’ effect on scam ads, so we can work with Meta and other online platforms to do more in this area. Through a forum with Meta, Google and Tiktok, among others, we have previously ensured that the platforms effectively prevent the upload of, for example, movies on their platforms. Now we also need to ensure that tools are developed that adequately address the infringement of celebrity and media brands in scam ads, and this is where testing the current tools is an important starting point.

CEO of the Rights Alliance, Maria Fredenslund, says:

“I strongly encourage celebrities who are offended by these ads to reach out to us. Meta’s current tools are completely inadequate, but that’s why it’s important that we report everything we can and test the effectiveness of the tools. In the past, we have successfully collaborated with online platforms to develop tools that can block the sharing of movies and other content. We will now use this experience to create solutions that have a real effect against infringement of rights holders in scam ads.”

Are you being exposed to scam ads?

If you are an actor, TV host, performer or similar being exposed to scam ads, write to us at mail@rettighedsalliancen.dk.

Read more about our collaboration with the online platforms here