At the Rights Alliance, we work with initiatives that, through information and motivation, make it easier for users to act safely and legally on the internet.

In our work with campaigns and education, we lean on a behavioral scientific approach. Behavioral science is the understanding that people are largely governed by norms and autonomous reaction patterns, and are therefore intuitive and impressionable. In other words, people follow each other, norms, emotions and whatever is easiest. Therefore, the goal of our efforts is to change the norms and patterns that govern behavior – to ‘nudge’ users’ behavior; partly by making illegal activities more difficult and partly by making legal content and services an easier choice.