Help your child stream legally
Photo: Still from campaign video
About Genvej
Genvej.org is a service for parents and other caregivers. Here they can find advice, knowledge and help to engage in children’s digital lives. The Ole Kirk Foundation and the Danish Consumer Council Tænk are behind the platform in collaboration with Børns Vilkår, the Mary Foundation, the Media Council for Children and Young People and Save the Children Denmark.
As part of the communication platform Genvej.org, the Rights Alliance has developed an information initiative that equips parents to talk to their children about illegal streaming.
Many children and young people in particular use illegal websites to stream or download content such as films, series and major sporting events. The content is often easily accessible and few people realise that it is illegal and that it can have consequences, such as the risk of hacking and misuse of private data.
The material on Genvej.org is the Rights Alliance’s first for adults and aims to create dialogue about streaming habits between parents and their children. We know from studies that many children and young people choose not to tell their parents that they are watching illegal content, which is why there is a great need to inform and guide parents about the trend. Based on conversation starters, parents are given concrete and useful examples of how to start a dialogue with their children about their streaming habits.
“Conversation starter. How can you talk to your child? Here you’ll find example sentences you can use when talking to your child about streaming. What is the difference between legal and illegal streaming?”
Example of a conversation starter. Find all the examples on Genvej.org
The Rights Alliance’s material on Genvej.org also consists of a campaign video with Sofie Lassen-Kahlke, who talks about the issue and a short explainer about copyright. Parents will also meet young people aged 14-18 who share their thoughts on illegal streaming. The young people can help educate parents about how their own child might think.
Find the full material and read more at Genvej.org
The project is supported by the Ministry of Culture and Producer Rights Denmark’s KulturPlus funds.