Photo: Share With Care

After 10 years with Share With Care, the collaboration becomes permanent

Jan 11, 2024 | Collaborations

11. January 2024

For 10 years the Share With Care collaboration has set a groundbreaking standard for the approach to blocking illegal content and promoting legal consumption.

Since 2013, Share With Care has provided a framework for a beneficial collaboration where rights holders, internet service providers/telecom companies, together with authorities and major business organisations, have joined forces to block illegal websites with infringing content and guide users to legal consumption. Just as the Share With Care collaboration celebrates its 10th anniversary, the participants, together with the Ministry of Culture, have decided to make Share With Care permanent.

Share With Care has led the way

Denmark blocked illegal websites for the first time in 2006, making it one of the first countries to take action. In the EU context, the Danish cooperation agreement between rights holders and ISPs has been unique and has resulted in a significant decrease in visits to illegal content sites on the internet. The strong support for Share With Care then and now shows that the initiative has succeeded in developing effective blocking of illegal content, which provides a good starting point for the rights holders and the telecoms industry to further develop the collaboration.

Maria Fredenslund, CEO of the Danish Rights Alliance, says:

“The 10 years of Share With Care shows how far we have come in the vision of a regulated internet, where we can block illegal content and guide users along the way. With the collaboration on blocking and behavioural regulation initiatives such as FilmFinder, we in Denmark have shown the way to protect content through initiatives that regulate both content and consumption. With the permanent extension of Share With Care, we look forward to taking the impact of the collaboration to the next level in the coming years.”

Blockings with an impact

Share With Care is a collaboration between the Danish Rights Alliance, the Danish Ministry of Culture and the Danish Telecom Industry, which represents the majority of Danish ISPs, with support from Danish Industry Digital and the Danish Chamber of Commerce. When a court orders an ISP to block access to an illegal website, the Code of Conduct agreement under Share With Care ensures that the site in question is blocked by all ISPs in the Danish Telecom Industry. Over the years, the Share With Care co-operation has resulted in 2,217 blocked websites.

Jakob Willer, CEO of Teleindustrien, says:

“The cooperation between the telecom industry, Rights Alliance and the Ministry of Culture has shown that a joint effort on enforcement in combination with behavioural design and education has a positive effect on the use of legal content on the internet. With our co-operation, we have ensured an effective blocking effort where users are guided to find legal alternatives. The telecom industry looks forward to continued co-operation on the Share With Care model in the future.”

Number of blocked websites since the beginning of Share With Care. The graph is divided into websites with a court ruling and mirror sites.

Share With Care’s purpose is not only to block illegal content, but also to make the legal choice the easy choice. By using behavioural design in combination with the blocking of illegal websites, users are guided away from illegal sites and towards legal services. When users try to access the blocked sites, they are met with a blocking sign that guides them to the FilmFinder search service, which makes it easy to access content using legal streaming services.

When you try to access a blocked, illegal website, you will see the block sign.

Visit Share With Care’s platform where you can get an overview of legal Danish services and resellers and check if a service is illegal.