To understand how Rights Alliance works today, it is relevant to give an insight into our history and the journey we as an organisation have been on.

Founded in 2011, the Rights Alliance replaced the Anti-Piracy Group, which was closed that year. The Anti-Piracy Group’s approaches did not have the desired effect on copyright infringements, and there was a need to rethink how rights holders could be protected on the Internet without both public and legal headwinds.

With the founding of Rights Alliance, therefore, a whole new approach to combating the illegal market on the Internet was born. Where the Anti-Piracy Group enforced on individual users with lawsuits and fines, Rights Alliance has focused efforts on behavioural and norm changes in users through information and promotions while continuing to enforce against organized criminals and distributors of illegal content.

With this approach, we have succeeded in establishing a foothold in the digital age, and today there is broad support among rights holders, politicians and the population. There is a widespread understanding of the importance of a regulated Internet where businesses and users can act legally and safely.

The work of Rights Alliance has in recent years caused a number of structural milestones in society, such as the introduction of a permanent IP Task Force under the State Prosecutor for Serious Economic and International Crime (SØIK). This happened due to ours and others’ emphasis on the need for a significant reinforcement against digital crime. The collaboration with Telecom Industry Association has also resulted in a number of initiatives that strengthen the legal market and stop traffic and cash flow to criminals.

Read more about our collaborations and initiatives