The “Illegal Streaming Costs” campaign is now back on social media and in Danish movie theaters. With a remarkable prank, the film industry is highlighting the consequences of illegal streaming and urging young people in particular to choose legal alternatives. ...
The “Your Digital Compass” campaign has once again been touring the country’s boarding schools (Efterskoler) – and is now reaching its climax as five selected films about illegal streaming, produced by boarding school students, will be featured at the Dolly Awards on...
Stay updated on how we promote the legal consumption of content through our newsletter. Alex Høgh Andersen reveals the dark side of illegal TV services – and why they should be avoided – in a new campaign aimed at young people. "It is easy to be tempted, but it is...
Stay updated on our efforts in digital literacy and deepfakes through our newsletter. Deepfakes and voice clones are a reality in young people’s digital lives. In our new Spot On article, upper-secondary students learn to approach the content they encounter online...
Subscribe to our newsletter for updates on our awareness and youth initiatives. In 'Presset til at trykke play' (Pressured to Press Play), lower secondary students will learn about healthy and legal streaming habits through gameplay. The teaching material is developed...
Danish rightsholders join the European campaign ‘Stay true to the Act, stay true to culture’ and call on the Danish EU Presidency to work to ensure that the EU AI Act, in practice, guarantees transparency on the part of AI providers. The AI Act was established to...
Young people increasingly stream films and series illegally, and for nearly one in three, it has had personal consequences – either for themselves or someone close to them. With the campaign 'Ulovlig streaming koster', We Who Love Film relaunches its initiative and...
In the 'UdRet' project, materials have been created in collaboration with several educational institutions to make it easier to guide students to legal use of study books. Lack of consideration for copyright when it comes to purchasing study books is a common theme...
19 per cent of Danes have copies of Danish design in their homes and another 19 per cent are considering buying copies in the near future. The ‘Støt Originalt Dansk Design’ (Support original Danish design) campaign wants to change that. The internet is flooded with...
9 out of 10 young people have tried streaming illegally before they leave primary school. In the programme ‘Yours and mine on the internet, young people are trained to go against the unhealthy streaming culture. The Rights Alliance's youth panel often express that...
As part of the communication platform Genvej.org, the Rights Alliance is launching a new initiative to equip parents to talk to their children about illegal streaming. Many parents don't know if their childen is illegally streaming films, series or sports. Young...
As part of the Rights Alliance's educational efforts, a new video will communicate copyright at eye level with young people. The video is also part of a new initiative for parents that will soon be launched on Genvej.org. "Copyright may sound a bit dry and...
Respect for rights and cultural content is an essential part of general education. Therefore, the education project 'Education, learning and copyright' is launched for student teachers at the country's university colleges. Learning and education - in primary school as...
Sharing sex and nude scenes is illegal and a breach of trust between actors and their audience. A new educational programme from Gyldendal aims to teach young people about image sharing and consent on social media. Sharing private, intimate images without consent has...
The Danish Rights Alliance and Meta jointly launch an awareness campaign with the aim of informing users on Facebook and Instagram about the risks associated with the purchase of illegal counterfeit goods and piracy of content products such as music and movies. The...