Campaigns
Photo: Still from the ODEF-campaign
Our campaigns are based on data and insight into the illegal market. We know that illegal consumption of films, series, music, literature and design and other forms of creative content is widespread among the Danish population and a major social problem. By guiding consumers to legal consumption through behavioral design and informing them of the consequences of illegal consumption, we can change the prevailing norms and increase respect for others’ content.
Read more about the different campaigns below.
Photo: Screenshot from the ODEF-campaign
Os Der Elsker Film
Os Der Elsker Film addresses the alarming growth in illegal streaming of films and series, especially among young people. With Os Der Elsker Film, the entire film industry, as well as a number of central organizations and authorities, came together for one joint campaign that put consequences on illegal film consumption on the agenda.
Os Der Elsker Viden
Os Der Elsker Viden is a campaign that guides students to use textbooks legally. The campaign is primarily digital and offers tools and knowledge to students, so that they learn to distinguish between legal and illegal copying and sharing of books through, i.a. Facebook and the educational institutions’ own platforms.
Photo: Os Der Elsker Viden
Photo: Gilaxia
Share With Care
Share With Care is a campaign that promotes finding and sharing legal, cultural content in a way that is safe and easy for the user.
The purpose of the campaign is to motivate and guide users away from the illegal services through behavioural design and information. The campaign not only focuses on guiding users away from the illegal services, but also on guiding users onto the legal ones.